A good bet for a better futur

Adonis Originals has always been conscious of its environment and strove to create better products. Today the brand is revealing its new pair of shoes: The Ray One.

Built from recycled plastic and beach junks, this pair of shoes is a tech master piece. In 2017, the Adonis Originals NPD (New Product Department) start to work on this project, and developed new technologies to transform plastic into nice, light and pleasant fabric. This process today known under the patent EP1447196A1, is the basis of The Ray One.  Thought to be respectful of the environment, The Ray One components have been tested and approved by many certification companies. Today this fabric follows the International standard ISO 14021 and the Ray One is 100% recyclable.

Designed for sport lovers and urban citizens, the Ray One delivers responsiveness and traction for any directional move. Two layers of recycled material are fused together to produce a nearly seamless upper. The quality of this shoe makes it durable. To ensure its environment friendliness, reduce carbon dioxide emissions and keep it social, the Ray One is 100% made in Spain. To ensure this made in Spain characteristic, we created the MIS (Made In Spain) label. You’ll find this label on our packaging and on the sole.

The Ray One is a real good product for the 21^st century sportsmen who believes in their power to change the future. The Ray One is adapted to an urban everyday use, but it also fits with the need of people who like to go to the gym.  

Inspired by the dark color of natural rays and the multiple species that we cope to help, we develop a unique modern design. The white sole also symbolizes the endangered species such as white bears and royal white tigers.

But Adonis Originals also offers its help to non-governmental environmental associations mike Greenpeace. For every Ray One pair of shoes bought, Adonis Original will give 10$ to the association. These funds will then be used to protect species and finance ocean cleaning projects.

Adonis Originals wants to be a pioneer in this initiative. Here is one other project where Adonis is contributing:

The Ocean Clean-up

Adonis Originals met The Ocean Clean-Up’s CEO Boyan Slat, a charismatic Dutch leader from the Silicon Valley who founded the company. Among the 40 Million dollars raised through fundraising, 3 million come from this partnership between the two companies.

Bruno Sainte-Rose, a French engineer and doctor in fluid mechanics, developed a technology capable of capturing garbage in the ocean thanks to a large net and a kilometer-long carbon tube. This system invented in 2016 has many advantages; First, the net doesn’t catch fishes and protect the natural life. Then 97% of the garbage from the ocean could be catch in this net. Finally, toxic seaweeds found all over the planet could also be removed thanks to this technology.

Therefore, Adonis Original believes in the future, bets on these wonderful actions.

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We are pleased to announce our new long-term partnership with Stella McCartney and to present you our very new line: The Adonis by Stella McCartney sport performance collection. For the first time, a high-end fashion designer has created a functional sport performance range for woman! It will offer them something they could work out in and still feel good about the way they look. It is a unique combination of fashion and sportswear. We have designed a collection of sportswear across a wide range of disciplines including running, yoga, tennis, swim etc. The goal of our line is to satisfy and fulfill the needs of every woman. They will now finally be able to feel good, pretty and powerful in every circumstances.

Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in 2001. Stella’s approach to design emphases a natural confidence and a sexy style. The brand is committed to ethical values, and believes the company is responsible for the resources it uses and the impact it has on the environment. Stella McCartney offers women’s ready-to-wear, menswear, accessories, lingerie, swimwear, kids, and fragrance through 50 free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris, Milan and Shanghai. Her collections are distributed in 77 countries.

“This collection is for women who take both their sport and style seriously. It is about making a statement when you exercise and pushing yourself to perform at your best.” – Stella McCartney

Stella McCartney really wanted to change sports clothing for women. She though the colors were very basic, and there were no variations in the design. She saw a real opportunity to give women the chance to feel good while practicing. She inspired herself by real woman, naturally sexy modern women. She tried to get into the heads of all those women and to figure out what they really needed. This is how she managed to create stylish clothes without scarifying style for your sport. Innovative and functional, Adonis by Stella McCartney brings together the best of fitness and fashion. The label’s active wear collection features contoured seams and breathable fabrics for optimum functionality. It is the only collaboration between fashion and sport that truly targets the high performance arena.

As well as being functional, Adonis by Stella McCartney follows the same code of ethics and modern ethos as all our Adonis collections. As part of Adonis by Stella McCartney’s mission to protect the oceans, products were created from more than 40% recycled content, with Parley Ocean Plastic fiber. Products are made with sustainable materials like organic cotton and recycled yarn. It is very important for us that our actions do not have negative effects on the environment.
Adonis and Stella McCartney companies have both appointed a designated team to work together on this project. We have worked really hard to offer to all women a unique collection. We are proud to say that our collaboration is a long-term one and plans are to cover even more sport performance areas in the future. Our very first collection will hit retail in May 2019 and will be available in high-end department stores in the U.S, as well as 18 Adonis Sport Performance Center stores in Europe.